What Brands Can Learn From Italian Soccer Club, AS Roma’s, $42 Million Branding Partnership

DigitalBits has replaced Qatar Airways as AS Roma’s shirt sponsor, but there’s more to this partnership than just a logo. The club is hoping to use blockchain to elevate the connection with fans, reach new audiences and allow its players to expand their brands further into the digital world.

Source: https://www.forbes.com/sites/cathyhackl/2021/07/29/what-brands-can-learn-from-italian-soccer-club-as-romas-42-million-branding-partnership/

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