Sensory Branding: Right Scent, Right Time?

Sensory branding is having a moment. At Dunkin’, consumers can now buy coffee-flavored cereal. KFC would be happy for consumers to pick up a pair of chicken-scented Crocs, but they’re sold out. And McDonald’s is celebrating the 50th anniversary of its Quarter Pounder with six candles in scents for each of its ingredients (for best […]

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