Newfront and ABD to combine into $1.35bn valued firm

Tech-enabled broker Newfront Insurance has announced plans to merger with ABD Insurance and Financial Services into a combined entity that will be valued at $1.35 billion.

The combination with ABD, which focuses on employee benefits, insurance and financial services, will bring together 600 employees, serve over 10,000 clients, and place more than $2 billion in premiums annually.

The new company will be called Newfront and will provide clients an experience that is more transparent, data-driven, and real-time, translating into a lower total cost of risk and greater insights for our clients.

The merger is expected to close by the end of August, following which the new company will be called Newfront.

Newfront’s headquarters will remain in San Francisco and will be led by Spike Lipkin as CEO, Kurt de Grosz as Executive Chairman, Brian Hetherington as President, and Gordon Wintrob as CTO.

“We are intent on modernizing insurance and transforming it into something effortless that delights clients, insurance professionals, and trading partners,” said Spike Lipkin, Chief Executive Officer of Newfront.

“By combining Newfront’s technology platform and data analytics capabilities with ABD’s world-class insurance professionals, we set a new standard for risk management and employee wellbeing and engagement.”

ABD Chairman Brian Hetherington also commented: “We are on a mission to ensure the complex disciplines of risk management and insurance brokerage are as data-driven and seamless as requesting an Uber or communicating over Slack.”

“We are privileged to work with some of the most innovative companies in the world, and they turn to us for the same level of innovative problem-solving that they bring to their own operations. Combining with Newfront will bring together highly skilled insurance experts with cutting-edge technologists to create a fundamentally different and better insurance experience.”

“As all data moves online, the insurance transaction will change from gathering information for repetitive data entry to a continuous flow of structured data,” added Newfront’s Chief Technology Officer Gordon Wintrob.

“Insurance intermediaries function as data processing and payment businesses but have under-invested in technology. They’ve been left with a dog’s breakfast of specialty solutions that don’t integrate or solve their needs. This combination furthers our mission to deliver a differentiated client experience through technology and transform our marketplace.”

Kurt de Grosz, President of ABD, further stated: “We founded ABD on the promise of empowering our teams with technology and building a mission-driven culture. Combining with Newfront, we will be able to build on our success and present the insurance industry with an alternative paradigm that radically improves the experience of insurance professionals and their clients.”

Perella Weinberg Partners LP served as financial advisor for Newfront and Gunderson Dettmer Stough Villeneuve Franklin & Hachigian LLP served as legal advisor. Reagan Consulting, Inc. served as financial advisor for ABD and Weil, Gotshal & Manges LLP served as legal advisor.

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