Meet the typical Costco shopper, a 39-year-old Asian-American woman earning more than $125,000 per year

Costco shoppers outside one of its stores.
Noam Galai/Getty Images

Costco has more than 813 warehouses around the world, with 562 in the US.
The wholesale club has more than 275,000 employees and made more than $163 billion in 2020.
Costco’s average customer is a woman who is 39 years old, Asian-American, married, and earning $125,000 per year.
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Costco is the fifth-largest retailer in the world, pulling in more than $163 billion in sales last year. The store operates as a wholesale club, with nearly 110 million cardholders representing households as well as small and mid-sized businesses.
The company has more than 813 warehouse stores around the world, including 562 in the US, and it employs nearly 275,000 people.
Roughly one-third of all US shoppers are Costco customers, according to data from the analytics firm Numerator prepared for Insider.
Read more: Meet the typical Walmart shopper, a 59-year-old white suburban woman earning $80,000 a year
Costco’s typical shopper in the US is an Asian-American woman between 35 and 44 years old, who is married and living in a city in the Pacific Northwest. (Costco was founded in Seattle and is based in Washington state).
She typically has a 4-year degree or higher education and earns more than $125,000 per year.
The typical customer visits Costco on a weekend day every two to three weeks – about 23 trips per year – and picks up 9 products for a total cost of about $114 per trip. The company only stocks 4,000 products (SKUs), compared with 30,000 at many other retailers.
About 11% of the average Costco shopper’s spending takes place at the wholesale club, similar to what she spends with Amazon, and her top shopping categories in store are groceries and personal care items. She also buys a lot of Duracell batteries and Adidas apparel.
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