Integrity Is Becoming The Most Powerful Product Attribute In Food. No Greenwashing Here.

Trust appears to be the prevailing priority for businesses of all sizes across a variety of industry segments. In the food business there’s no hiding from the ingredients label however brand values and social responsibility at times are over stated. A food fight over integrity is stewing.

Source: https://www.forbes.com/sites/philkafarakis/2021/07/17/integrity-is-becoming-the-most-powerful-product-attribute-in-food-no-greenwashing-here/

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