How IMSA Races Are Becoming A Key Launchpad For New Consumer Auto Launches

IMSA has grown in visibility due to the core fans, but also with the increased visibility through their network partnership. With the pandemic postponing the traditional auto shows around the country, auto manufacturers are finding race events as a way to showcase new car launches.

Source: https://www.forbes.com/sites/maurybrown/2021/06/14/how-imsa-races-are-becoming-a-key-launchpad-for-new-consumer-auto-launches/

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