Google Announces Advertising Rules For Crypto Exchanges And Bitcoin Wallets

In an update to its advertising policy for Bitcoin and other crypto-related products and services, Google clarifies the current certification process for exchanges and wallets. Google and Facebook have dominated the online advertising market for most of the last decade – both sites banned crypto ads in 2018, but some of these restrictions have since been lifted. Businesses can place ads for crypto exchanges on Google in the US and Japan as long as "products and ads comply with local laws and industry standards and the account is approved by Google." Now the tech giant has set these criteria for certification. To advertise a crypto exchange or wallet on Google, a company must be registered with FinCEN as a money service company and money transmitter in at least one state, or only with a "federal or state chartered banking institution." Businesses must also "comply with relevant legal requirements, including local legal requirements at both the state and federal levels" and "ensure that their ads and landing pages comply with all Google Ads policies." Shopify for NFTs made available on Solana Blockchain Google also explicitly prohibits all advertising of DeFi protocols and ICOs, as well as all DeFi-related services such as crypto loans, token liquidity pools, "regulated DApps" and non-hosted wallets. (Metamask and Rainbow are popular services for non-hosted wallets; Coinbase's built-in wallet that stores your money for transactions is considered "hosted".) DeFi is short for "decentralized finance" – certain types of non-custodial crypto services (usually very risky investments) . Exchanges certified under current rules from Google must re-apply for certification in July; The new rules will go into effect on 3 August.

Join the Discussion

  • BrokerEUR/USD
    FX Pro 0.91pips. (variable) margin: 3.33%
    ETX Capital 0.6pips (variable) margin: 3.33%
  • Back to top