FTX Becomes MLB's Official Cryptocurrency Exchange Brand

Crypto exchange FTX has signed a new five-year deal with America's premier baseball league MLB. The partnership is primarily a marketing move for the crypto platform, but MLB representatives said the partnership will also continue to serve a fan base of early adopters. The logo of FTX.US, the US-based institution of the stock exchange, will also appear as a patch on referee uniforms starting the MLB All-Star Game on July 13, 2021. various MLB related channels from physical games to social media. Crypto exchange FTX remains committed to sports partnerships Naming rights acquired for Heat Arena Name rights acquired for esports brand TSM Today FTX signed a 5-year deal with MLB, making it the first company to sponsor a patch on referee uniforms . pic.twitter.com/EMbBlqDRAu — Front Office Sports (@FOS) June 23, 2021 The partnership is important given the number of viewers watching America's second most popular sport. According to CNBC, the league's private streaming service MLB.TV has recorded 1.3 billion minutes of broadcasting. Similarly, ESPN's Sunday sports broadcast averaged 1.58 million viewers in the first two weeks of this year. FTX's $210 Million Esports Deal Less Than Appears The exchange is also licensed by MLB Players, Inc. It is reported that he made a deal with While it's unclear how this particular relationship will evolve, FTX CEO Sam Bankman-Fried said "more details of our long-term partnership" will be announced later in the year. While this is the first time a crypto company has partnered with a sports league, it is not FTX's first partnership in the sports world. For example, the Miami Heat renamed their stadium FTX Arena in April after a 19-year deal worth $135 million. In June, F.

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