Foreo’s Bear microcurrent facial device is high-tech skincare that lacks claws

Maybe she’s born with it. Maybe she’s electrocuting her face every night.

Launched March 2020, the $299 Foreo Bear is an electrical facial device that runs a low voltage microcurrent through your skin to stimulate your muscles, circulation, and collagen production in pursuit of a more youthful visage. People have sworn by microcurrent facials since the ’70s, though treatments offered in salons are significantly more powerful than those offered by the growing number of at-home devices. Like NuFace’s popular microcurrent facial gadgets, Foreo recommends the Bear for people who have anti-aging concerns, or want to sculpt and tighten their face, improve wrinkles, and get rid of fine lines — all common skincare concerns. Read more…
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