• FinovateFall Digital Day 2: Delightful Experiences and Fair Deals for Consumers

    With welcoming remarks from Finovate VP Greg Palmer, Day Two of FinovateFall Digital got underway on Tuesday with a pair of addresses that looked at ways that fintechs and financial services companies can make the most out of the current health and economic challenges.

    In his opening keynote, HSBC Head of Innovation Jeremy Balkin emphasized that understanding how the current environment has changed customer behavior is critical for businesses looking to adapt to both those changing behaviors and the needs they represent. This has been underscored during this quarantine/lockdown/shelter-in-place era. But Balkin is quick to note that these behavioral changes have impacted not only consumers, but workers and employees, also.

    “We spend a lot of time thinking about the customer experience. We need to think about the employee experience, as well,” he said.

    He also talked about the historical tendency to think of partnerships and “borrowing technology” as an initiative of last resort. Balkin pointed out that successful companies have turned this idea on its head to put collaboration and partnership at the forefront of their efforts to better serve their current clients and engage new potential customers.

    Our Mastermind Keynote featured Adam Dell, Head of Product for Marcus by Goldman Sachs. Dell discussed how the adoption of digital tools is accelerating and compared the current moment to other recent instances of rapid technology adoption by the public. He pointed to a “vibrant demand for digital banking services,” and said that the winners will be those that can offer a delightful digital experience, a fair deal for the consumer, and the lowest cost means of delivery.

    “Individuals who sit in the value chain and don’t create value really risk being eliminated,” he said.

    Dell also discussed the opportunities created by the convergence of banking services and PFM. This comes as Goldman Sachs announces that Marcus will now feature a suite of PFM tools to complement its digital banking functionalities. Marcus Insights, as the new offering has been dubbed, was spearheaded by Dell, founder of PFM innovator Clarity Money which was acquired by Goldman Sachs in 2018.

    After our noon break for lunch and networking, we began the day’s round of technology demos.

    Q2 demonstrated its partner marketplace and app store that solves the challenge of banks and fintechs working together.

    Monit presented its mobile predictive cash flow and financial optimization solution that gives small business owners the personalized insights into and guidance on their finances they need to manage their business successfully.

    payever demonstrated its solutions that help small businesses access and take advantage of the same technology that big companies do.

    Obsecure showcased its technology that authenticates digital actions to ensure that digital experiences are as safe and simple as in-person interactions.

    Mostly AI demonstrated its synthetic data platform that enables companies to take advantage of AI and Big Data while maintaining customer privacy protections.

    The second round of demos slated for today– including Glia, Illuma Labs, Envestnet | Yodlee, Microsoft, and Horizn— have been rescheduled for tomorrow due to technical difficulties. Stay tuned for more details on timing.

    We would be remiss not to mention that Day Two began with our new interactive, networking session, Meet at the Cafe. Sponsored by Google Cloud, our first edition Tuesday morning featured a spirited, interactive conversation on Klarna’s $650 million fundraising, the fate of challenger banks, and the impact of new customer behaviors in the age of COVID-19.

    Meet at the Cafe returns Wednesday morning, with a special guest: David Andrzejek, Head of API Ecosystems with Google Cloud. So meet us at the cafe and join in the conversation!

    The post FinovateFall Digital Day 2: Delightful Experiences and Fair Deals for Consumers appeared first on Finovate.

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