Facebook and Instagram go against TikTok: they will invest more than 1 billion dollars to pay content creators

Marc Zuckerberg , CEO of Facebook Inc. , announced Wednesday that he will invest more than $ 1 billion to pay content creators on Facebook and Instagram . This would be an effort to compete against TikTok , the Chinese short video application that has the rest of the social networks shaking.
It may interest you: Facebook becomes the youngest company to reach the billion dollar milestone "We want to build the best platforms for millions of creators to earn a living, which is why we are creating new programs to invest more than $ 1 billion to reward creators for the great content they create on Facebook and Instagram through 2022." Zuckerberg wrote on his Facebook wall.
“Investing in creators is not new to us, but I am excited to expand this work over time. More details soon, ”he added.
The strategy would be to pay users to use "specific functions of Facebook and Instagram or to mark certain milestones," detailed The New York Times, citing company sources.
Also read: This real estate billionaire will invest 100 million dollars to replace Facebook At the beginning, the initiative will work through invitations and towards the end of this year they will create a portal where participants can keep track of their earnings on both social networks.
The same medium points out that the measure is part of a strategy to stay current in the face of the amazing growth of TikTok . The platform originally from China is considered one of the most downloaded apps of all time , and at least it was during the first half of 2021 according to recent data. So far, TikTok has been installed over 3 billion times.
We recommend: Selling guide on social networks for entrepreneurs

Source: https://www.entrepreneur.com/article/377449

Join the Discussion

  • BrokerEUR/USD
    Core Spreads 0.6pips (variable) margin: 3.33%
    IG 0.6pips (fixed) margin: 3.33%
  • Back to top