Comscore And The Challenges Of Audience Measurement

As media fragments its becoming more challenging to measure audiences. Comscore, launched over 20 years ago, has a number of prominent clients and has become a resilient competitor to Nielsen. We asked the management team how they have thrived.

Source: https://www.forbes.com/sites/bradadgate/2021/05/03/comscore-and-the-challenges-of-audience-measurement/

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